Most people don’t know what the small pocket in jeans is for.

Today, this little pocket may no longer hold a watch, but it has lost none of its relevance. It is an integral part of the  denim style . Some people slip a USB drive into it, others a guitar pick or a lucky coin. Children hide a little treasure in it, while creative people see it as  a design detail .

She’s like  a Proust madeleine in the locker room  : a small element of the past that persists in the present, without us really paying attention to it.

Why does this little detail go unnoticed?

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